
R O L E S
CREATIVE PRODUCER AND CONTENT PRODUCER
ART AND CREATIVE DIRECTION
PRODUCT AND CAMPAIGN CONCEPTING
Creative campaign development portfolio




Pat McGrath Labs The Task: Choose an existing brand
Create a product the brand does not currently sell
Design, Create, and Market the new product
Chanel Lookbook The Task: Choose an existing brand, Create a fashion look book to tell a story. We chose to paint a picture of the bordem of opulence, and the desire to be one's true self
Milk Makeup Ad Campaign The Task: Choose an existing brand, Create a strategic marketing campaign