R O L E S

CREATIVE PRODUCER AND CONTENT PRODUCER


ART AND CREATIVE DIRECTION


PRODUCT AND CAMPAIGN CONCEPTING
Creative campaign development portfolio
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Pat McGrath Labs The Task: Choose an existing brand

​Create a product the brand does not currently sell

​Design, Create, and Market the new product

Chanel Lookbook The Task: Choose an existing brand, Create a fashion look book to tell a story. We chose to paint a picture of the bordem of opulence, and the desire to be one's true self

Milk Makeup Ad Campaign The Task: Choose an existing brand, Create a strategic marketing campaign​​

Scared The Task: Identify a product opportunity in luxury beauty and fragrance market. Develop a formula direction for the product, Develop a packaging concept for the product, Develop a 350 go-to-market strategy